Our Story
Hila Krikov, founder of Sweettahini, moved thousands of miles from her small hometown on the Mediterranean coast to Lubbock, TX, where familiar ingredients like tahini paste and date syrup were nearly impossible to find. In the pre-online shopping era, her family traveled the Southwest searching for beloved pantry staples. At home, Hila turned to her kitchen, recreating the cherished dishes of her childhood.
Years later, after relocating to the Northeast, Sweettahini was born with a mission to introduce diverse tahini-centered goods to U.S. consumers. From flavored tahini spreads and sesame-based breads and frozen desserts, to tahini chocolate fudge, and date tahini rolls, Sweettahini has proudly pioneered tahini-based desserts in the U.S.
Today, the brand focuses on sharing Middle Eastern and Eastern Mediterranean flavors and stories through cooking and dining experiences led by Hila.
Why Tahini?
Made from roasted sesame seeds that are ground and pressed into a paste, tahini has a subtle nutty taste that enhances sweet and savory dishes. It has been a staple in Eastern Mediterranean and Middle Eastern plant-focused diets for generations.
Small yet powerful, sesame seeds are often hailed as superfoods due to their rich content of vitamins, minerals, and healthy fats. They are also a good source of protein and fiber, making them a nutritious addition to your diet.
Our American Dream Cookbook
Founded by entrepreneur and brewer Jim Koch, the Brewing the American Dream program was created to support food and beverage entrepreneurs by providing access to coaching, networking opportunities, and capital - helping small businesses grow and thrive across the United States.
We are honored to be among the entrepreneurs featured in the Brewing the American Dream Cookbook, published in 2024 to celebrate forty years of Samuel Adams and the impact of this remarkable initiative.
Our Tahini Loaf and Tahini Spelt Cookies—two of the very first products we introduced when we launched Sweet Tahini at local farmers markets in 2018 - are included in the cookbook alongside recipes from more than 80 passionate food and beverage entrepreneurs from across the country.
More than a collection of recipes, the cookbook tells the stories behind the businesses, dreams, and communities that power America's vibrant craft food and beverage movement. Inside, you'll find over 100 recipes ranging from memorable lunches and inventive main courses to decadent desserts and celebratory drinks.
