Our Story
Hila Krikov, founder of Sweettahini, moved thousands of miles from her small hometown on the Mediterranean coast to Lubbock, TX, where familiar ingredients like tahini paste and date syrup were nearly impossible to find. In the pre-online shopping era, her family traveled the Southwest searching for beloved pantry staples. At home, Hila turned to her kitchen, recreating the cherished dishes of her childhood.
Years later, after relocating to the Northeast, Sweettahini was born with a mission to introduce diverse tahini-centered goods to U.S. consumers. From flavored tahini spreads and sesame-based breads and frozen desserts, to tahini chocolate fudge, and date tahini rolls, Sweettahini has proudly pioneered tahini-based desserts in the U.S.
Today, the brand focuses on sharing Middle Eastern and Eastern Mediterranean flavors and stories through cooking and dining experiences led by Hila.
Why Tahini?
Made from roasted sesame seeds that are ground and pressed into a paste, tahini has a subtle nutty taste that enhances sweet and savory dishes. It has been a staple in Eastern Mediterranean and Middle Eastern plant-focused diets for generations.
Small yet powerful, sesame seeds are often hailed as superfoods due to their rich content of vitamins, minerals, and healthy fats. They are also a good source of protein and fiber, making them a nutritious addition to your diet.
Our American Dream Cookbook
With a passion for supporting entrepreneurs at the stage he once was, Jim Koch, founder of Samuel Adams Brewery, launched the philanthropic program Brewing the American Dream. The program supports local food and beverage entrepreneurs across the U.S. by providing access to capital, networks, and business coaching—helping fuel the craft food and beverage movement.
Two of our recipes—tahini loaf and tahini spelt cookies—are featured in the Brewing the American Dream Cookbook, published in 2024. Our American Dream Cookbook celebrates forty years of Jim Koch and Samuel Adams and shares the story behind the initiative. Inside, you’ll find over 100 recipes from 80 passionate entrepreneurs, spanning everything from legendary lunches and inventive mains to dynamic desserts and festive drinks.
