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From Idea to Product - and the End of Our Frozen Chapter
Photo: a glimpse inside my freezer. Over the last two years of researching and developing our plant-based tahini ice cream, my freezer was filled with numerous formulations and flavor variations. During my childhood, I loved to drizzle tahini and date syrup over my ice cream or sprinkle it with halvah crumbs, a tahini-based Middle Eastern sweet. My mom would prepare a frozen dessert at home by mixing whipped cream, sugar, and tahini. She would pour this mixture into Tupperwar
Jun 2, 20242 min read


Tahini Meets Chocolate
Cultures across the Middle East have been using tahini in desserts for generations (think, halvah!) before US pastry chefs started to...
Mar 28, 20242 min read


About Tahini
Sesame seeds - tahini's single ingredient - are one of the oldest crops known to humanity; initially, they were mainly used as a source...
Jan 7, 20242 min read


Jewish Challah Bread
It's Friday, and markets and bakeries in Israel are stocked with challah bread. Today, Challah comes in many shapes and sizes (and grain...
Aug 25, 20234 min read


Candy does grow on trees
In the late 18th century, European Jews were required to adopt fixed family names. Demonstrating their connection to the holy land, my...
Mar 17, 20224 min read


Halvah
Halvah evokes sweet, pleasant memories of childhood. My family used to go on day trips on weekends, often stopping at one of the halvah...
Nov 18, 20193 min read


Memories of red sour tomatoes and tahini sauce
I was a very picky eater as a child. In this photo, my mother feeds me while I’m distracted by a toy, with my brother's and aunt's help....
May 18, 20194 min read


Tahini for breakfast
Breakfast is the day's first meal, breaking the previous night’s fasting period. Breakfast meals vary in different cultures and places...
May 18, 20193 min read


The Carob
I have powerful memories of the flavor and aroma of carob since I was a kid. There was one large carob tree near the playground that I...
May 18, 20192 min read


Baking with Tahini
Leave the grain flour to a conventional bread, and use tahini to bake a nice loaf of seed bread. How is it possible? If you have ever...
May 18, 20194 min read
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